Flip!How counter intuitive thinking is changing everything from branding and strategy to technology and talent. Peter Sheahan is perhaps the most original Australian business guru to gain prominence for a generation. Peter has built a superb reputation as a consultant to major Australian and international organisations, from Gloria Jeans and Borders to Fairfax, PWC, LOreal, the ADF and Westpac. In Flip!, he reveals what the superstars of modern business
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