Made to StickThe New York Times bestseller that reveals why some ideas thrive, why others die, and how to make your message stick now in a vibrant reissue 'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman 'Smart, lively . . . such fun to read.' Guardian _______________________________________________________ Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots